The son of an immigrant London shopkeeper, Sanjiv Patel's path to the Flavour Revolution began like most epics do: at the bottom rung, swabbing the decks... okay, fine, stocking shelves.
Moving from the smoke-filled atmosphere of London to the can-do, bootstrap atmosphere and giant blue skies of America was like coming home for Sanjiv. Finally, a place where people think like he does – get ‘er done! Finishing his MBA at Babson College in Massachusetts, and working as Director of Finance for Stacy’s Pita Chips, and subsequently seeing through their sale to Frito Lay, Sanjiv got a firsthand look at real, category-changing success. And he was hooked.
After a short stint back in London, where he quickly got bored, the muse struck. There’s too much bland, same-same, ho-hum out there. Somebody needed to stand up for the flavour-oppressed, but he needed a mascot that people could rally behind. Something that people could adopt as their own motto, and a leader to carry the flag into battle.
Welcome Lord Nut Levington to the stage, a true revolutionary, a man willing to stand up to the Orwellian competition pushing mediocre (at best!) products at the masses, all the while raking in obscene profits from the unwitting, bewildered public tricked into thinking that “simply salted” is the best they’re going to get.
In 2011 Sanjiv launched Lord Nut Levington as a foundation to build from, a beachhead from which to grow Sanjiv’s vision of Freedom of Flavour to the masses and to hopefully one day grow beyond a single product and into multiple categories, all the while leading the same charge: Fight Bland!